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Backward invention
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Backward invention : ウィキペディア英語版
Backward invention
Backward invention is a product strategy in international marketing in which an existing product may have to be re-engineered or dumbed down by the company to be released in less developed countries, often at a cheaper rate.〔(【引用サイトリンク】url=http://dictionary.babylon.com/backward_invention/ )
Doing so can often breathe new life into an obsolete product by the company or even target people too poor to afford the actual product.
==Definition==
There are two definitions for a backward invention:
# "Reintroducing earlier product forms that can be well adapted to a foreign country’s needs."〔(【引用サイトリンク】url=http://wps.prenhall.com/wps/media/objects/2170/2222134/bp_kotler_mm_12_glossary.pdf )
# "Redesigning and producing a product for specific foreign markets after it is obsolete in industrialized countries."〔(【引用サイトリンク】url=http://mencyclopedia.narod.ru/b_text.html )

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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